BREW
Silver Star Wireless Adds Qualcomm’s Brew Content to Enhance their Subscribers Mobile Shopping Experience - 11/13/2009
Silver Star Wireless, today announced it is now offering Qualcomm’s Brew®-based services to its subscribers. Deploying Qualcomm’s managed service enables customers to shop for, and download, a wide variety of mobile applications and services ranging from ringtones and wallpapers to 3D games.
With this managed service, Qualcomm provides an app store that mobile operators can offer to their subscribers who purchase Brew-enabled handsets. The service is designed to enable a dynamic and consistent mobile application shopping experience across multiple devices so that operators in every part of the market can drive wireless data growth at low operational costs.
“Deploying the Qualcomm managed service allows us to offer our customers a wide variety of mobile content and services,” said Allen Hoopes, CEO and president of Silver Star Wireless. “Adding an app store to our portfolio is a testament to our ongoing commitment to improving the mobile content experience for our subscribers.”
“Silver Star Wireless has been an innovator in providing its subscribers with a variety of communications services” said Arvin Chander, vice president and general manager of Qualcomm Internet Services. “We are excited to collaborate with them to offer an app store and a better mobile content experience to their customers.”
Qualcomm was a pioneer of mobile content development and delivery when it launched Brew in 2001. Brew continues to be a compelling solution for customers, with more than 60 operators offering Brew services and more than US$2 billion paid out to developers. With the integration of Xiam Technologies’ recommendations capabilities, Brew improves content discoverability by enabling operators to create a rich shopping experience that is highly personalized. In addition to Brew, Qualcomm offers the Plaza® suite of solutions, including Plaza Mobile Internet™ and Plaza Retail™, to meet the needs of operators, device manufacturers and publishers who want to create rich, personalized content experiences.
Silver Star Wireless, an affiliate of Silver Star Communications, is a premiere wireless provider offering wireless phone service to residents in Star, Teton and Swan Valleys, and Jackson. Silver Star Wireless is a national service provider, offering exceptional local network coverage. The company began wireless operations in 2005 and is continuously expanding its calling network to accommodate the coverage needs of its customers and its mountainous geographic territory.